„Strategický prodej“ translates to „strategic sales“ in English. In computer science and business contexts, strategic sales refer to the planning and execution of sales methodologies and practices that align with the overall business strategy. It involves analyzing market trends, understanding customer needs, and developing tailored approaches to reach target audiences effectively.
Strategic sales encompass a variety of tactics including customer relationship management (CRM), sales forecasting, and value proposition development. The goal is to create a sustainable competitive advantage through informed decision-making and resource allocation. This approach often relies on data analytics to assess performance metrics, understand customer behavior, and improve sales processes.
Effective strategic sales require collaboration across various departments, such as marketing, finance, and product development, to ensure that the sales strategy is consistent with the company’s goals and capabilities. By focusing on long-term relationships rather than just immediate transactions, strategic sales aims to enhance customer satisfaction and loyalty, ultimately driving revenue growth and market share.
Klarna se připravuje na veřejnou nabídku akcií posilováním své bilance a zlepšováním alokace kapitálu. Společnost prodala část svého portfolia půjček ve Spojeném království americkému hedgeovému fondu Elliott jako strategický krok.…