Sales strategy refers to a comprehensive plan created by a business to increase its revenue and achieve sales goals. This plan outlines the approach and tactics that sales teams will use to engage customers, sell products or services, and differentiate themselves from competitors. It typically includes target market identification, value propositions, pricing strategies, sales processes, and customer relationship management practices. A well-defined sales strategy is essential for guiding sales efforts, optimizing resource allocation, and aligning the overall business strategy with sales objectives. Effective execution of a sales strategy can lead to improved customer acquisition, retention, and overall business growth.
Klarna is preparing for a public offering by fortifying its balance sheet and refining capital allocation. The company has sold part of its UK lending portfolio to Elliott, an American…